• MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
• SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer’s gel-based formula with sticky texture grips makeup for long-lasting wear.
• CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
• HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
• VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.Why you’ll love it:Gel primer formula with sticky texture grips makeup for long-lasting wearInfused with 4% niacinamide to help even out skin tone and brightenGives skin a dewy, glowing finishTranslucent-finish primer works on all skin tonesKey Ingredients:Niacinamide (4%): Evens out skin tone and brightens the look of dullnessGreat for: Oily, Normal, Dry, and Combination Skin TypesYour skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.Why you’ll love it:Gel primer formula with sticky texture grips makeup for long-lasting wearInfused with 4% niacinamide to help even out skin tone and brightenGives skin a dewy, glowing finishTranslucent-finish primer works on all skin tonesKey Ingredients:Niacinamide (4%): Evens out skin tone and brightens the look of dullnessGreat for: Oily, Normal, Dry, and Combination Skin TypesYour skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.Why you’ll love it:Gel primer formula with sticky texture grips makeup for long-lasting wearInfused with 4% niacinamide to help even out skin tone and brightenGives skin a dewy, glowing finishTranslucent-finish primer works on all skin tonesKey Ingredients:Niacinamide (4%): Evens out skin tone and brightens the look of dullnessGreat for: Oily, Normal, Dry, and Combination Skin TypesYour skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.Why you’ll love it:Gel primer formula with sticky texture grips makeup for long-lasting wearInfused with 4% niacinamide to help even out skin tone and brightenGives skin a dewy, glowing finishTranslucent-finish primer works on all skin tonesKey Ingredients:Niacinamide (4%): Evens out skin tone and brightens the look of dullnessGreat for: Oily, Normal, Dry, and Combination Skin TypesYour skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.Why you’ll love it:Gel primer formula with sticky texture grips makeup for long-lasting wearInfused with 4% niacinamide to help even out skin tone and brightenGives skin a dewy, glowing finishTranslucent-finish primer works on all skin tonesKey Ingredients:Niacinamide (4%): Evens out skin tone and brightens the look of dullnessGreat for: Oily, Normal, Dry, and Combination Skin TypesYour skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.